Privacy Policy

Last Updated: January 23, 2026

At 54five, your privacy is our priority. As a global multi-vendor ecommerce platform, we collect, use, and protect personal data responsibly to power your shopping experience across categories like digital products, phones & gadgets, women's fashion, and more. This Privacy Policy explains our practices. By using 54five.com, our app, or services (the "Platform"), you consent to these terms.

We comply with laws like GDPR (EU), CCPA (California), and others. Questions? Contact us below.

1. Information We Collect

We gather data to facilitate orders, improve services, and prevent fraud:

Personal Information

Account Data: Name, email, phone, password, address (for home & kitchen deliveries).

Order Details: Products (e.g., electronics & gadgets, pet supplies), payment info, shipping preferences.

Payment Data: Processed via secure partners (e.g., PayPal); we don't store full card details.

Communication: Support tickets, reviews on musical instruments or gifts & crafts.

Automatic Data

Usage Info: IP address, browser type, pages viewed (e.g., sports & outdoor category).

Device Data: OS, location (approximate for travel & luggage shipping estimates).

Cookies/Trackers: For analytics, ads, and personalization. See our Cookie Policy for details.

From Third Parties

Vendor data for order fulfillment (groceries & dailies).

Social logins or marketing partners.

2. How We Use Your Information

We use data purposefully:

Process and ship orders (e.g., baby & toddler essentials).

Provide customer support and personalize recommendations (health & beauty suggestions).

Prevent fraud and secure payments.

Send updates, promotions (opt-out anytime).

Analyze trends to enhance books & stationery listings.

Comply with legal obligations.

3. Sharing Your Information

We share only as needed:

Vendors: Order details for fulfillment (automotive parts).

Service Providers: Shipping (e.g., DHL), payments, analytics (all bound by contracts).

Legal: Courts, authorities if required.

Business Transfers: In mergers/acquisitions.

No selling of personal data.

4. International Data Transfers

As an international platform, data may transfer globally (e.g., EU to US servers). We use safeguards like Standard Contractual Clauses and adequacy decisions.

5. Your Rights and Choices

Control your data:

Access/Update/Delete: Via account settings or [email protected].

Opt-Out: Marketing emails (click "unsubscribe"), cookies via Cookie Consent Tool.

GDPR/CCPA Rights: Withdraw consent, object to processing, portability, non-discrimination.

Do Not Sell: California residents opt out here.

Requests processed within 30-45 days. Appeals available.

6. Cookies and Tracking

We use essential, analytics, and advertising cookies. Manage preferences anytime via our Cookie Policy and consent banner. Full list and controls there.

7. Children's Privacy

No one under 13 (or 16 in some regions). We don't knowingly collect kids' data (baby & toddler products for parents only). Parents: Contact us to delete.

8. Data Security

We employ encryption (TLS 1.3), firewalls, access controls, and regular audits. Report breaches to [email protected].

9. Data Retention

Orders: 7 years for legal/tax records.

Accounts: Until deletion + 30 days.

Analytics: Anonymized indefinitely.

10. Third-Party Links

Links to vendors (travel & luggage sites) have their own policies—we're not responsible. Review before sharing data.

11. Changes to This Policy

Updates posted here with 30-day notice via email/banner. Continued use = acceptance.

12. Contact Us

General Privacy: [email protected]

Data Protection Officer (DPO): [email protected] | +1-800-555-0123

EU Representative: 54five EU Rep Services Ltd., 123 Privacy Street, London EC1A 1BB, UK | [email protected]

Complaints: Submit to DPO; escalate to supervisory authorities (e.g., ICO in UK).

Thank you for trusting 54five—shop securely for sports & outdoor gear, pet supplies, and more!