Privacy Policy

54five.com Privacy Policy

1. Introduction

Welcome to 54five.com ("54five," "we," "us," or "our"). Your privacy is important to us. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit or use our website and services (the “Site”).

By using 54five.com, you agree to the collection and use of information in accordance with this policy. If you do not agree with this Privacy Policy, please do not use our services.

2. Information We Collect

2.1 Information You Provide Directly

1. Account Information: When you register as a buyer or seller, we collect details like your name, email address, phone number, billing and shipping addresses.
2. Payment Details: We collect payment information for processing transactions via secure third-party payment gateways.
3. Communication: Any messages, inquiries, or other communications you send to us or through the Site.

2.2 Information Collected Automatically

1. Usage Data: Details such as your IP address, browser type, pages visited, time spent on the site, and other analytics data collected through cookies and tracking technologies.
2. Device Information: Data about the device you use to access our services, including operating system, device identifiers, and mobile network information.

3. How We Use Your Information

We use your information to:

1. Provide, operate, and maintain the 54five platform and related services.
2. Process and fulfill orders, including payment processing and shipping.
3. Communicate with you regarding your account, orders, and customer support inquiries.
4. Improve our services, personalize your experience, and develop new features.
5. Send promotional materials, newsletters, and updates, which you may opt-out of at any time.
6. Detect, prevent, and address fraud, security threats, and misuse of the platform.

4. Sharing of Information

We do not sell or rent your personal data to third parties. However, we may share your information with:

1. Sellers: When you place an order, relevant information (shipping address, contact details) is shared with the respective seller to fulfill your order.
2. Service Providers: Trusted third-party service providers who assist us in operating the platform, such as payment processors, shipping companies, and marketing services. These parties are obligated to protect your data.
3. Legal Requirements: If required by law or to respond to lawful requests by public authorities.

5. Cookies and Tracking Technologies

We use cookies, web beacons, and similar tracking technologies to collect usage data and improve your experience on 54five.com. You can manage or disable cookies through your browser settings, but this may affect the functionality of the site.

6. Data Security

We implement reasonable security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. Despite these efforts, no method of electronic transmission or storage is 100% secure.

7. Your Rights and Choices

Depending on your jurisdiction, you may have rights regarding your personal data, including:

1. Access to the data we hold about you.
2. Correction of inaccurate or incomplete information.
3. Request the deletion or restriction of your personal data.
4. Object to certain uses of your personal information.
5. Withdraw consent to marketing communications at any time.

To exercise these rights or for any privacy-related requests, please contact us at [email protected].

8. Data Retention

We retain your personal information only as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce agreements.

9. Children’s Privacy

54five does not knowingly collect personal information from children under 13 (or the applicable age in your jurisdiction). If you believe a child under this age has provided us with personal data, please contact us so we can take appropriate action.

10. International Users

If you access 54five.com from outside the country where we operate, please be aware that your information may be transferred to and processed in the country of operation, where data protection laws may differ.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date. Continued use of the Site after such changes constitutes your acceptance of the revised policy.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Email: [email protected]

Effective Date: 27th June, 2025